The Heart Behind the Brand | Courtney Griffin Photography Houston Newborn Photographer



I have been a photographer for as long as I can remember.

Really. One year as a child, all I wanted for Christmas was a camera. Once I got that camera, the first thing I wanted to do was take it in to Houston Camera Exchange to get a professional camera because I had seen a commercial from them (this was in the 90’s y’all) advertising that they would take your old camera and exchange it for a new one. My 8 year old self did not understand this concept and thought they would take ANY camera I received for Christmas and would give me an even BETTER one!!

Fast forward a few years and I was in the height of my nerdiness. I was awkward with asthma and glasses and did not understand my worth or beauty. But at 10 years old I still loved dress up and photos so for my birthday my gift was to have a “dress up photoshoot.” When I saw myself in those images I felt BEAUTIFUL!! I think it was that moment when I realized good portrait photography changes someone’s self esteem and help them see their value and true potential. Now I see that it captured a sweet season in my life.

I didn’t realize what it was I loved about photography, but mostly it was LIGHT. The way light bounced off of walls and made shadows and reflections intrigued me. I would climb trees just to get a better view of the light shining through the leaves and I would sit in AWE of God’s creation. He made beautiful things and He sure loves us.

I photographed young families and friends throughout college and started my business shortly after graduation. Even though I was a business OWNER, I was not an entrepreneur and I did not give give my photography the time or attention it demanded to truly be successful. I was busy with other things, GOOD things, like becoming a mom and pouring into my marriage and family…but after the birth of my third child, something changed. I realized this business of mine could be a blessing to other families and my own, but I would have to nurture it and help it grow. If I did that, I would have to truly give it my ALL and make sure I was maximizing my work time. I am a mompreneur. I mom hard and I work hard and any time I spend away from my children is truly valuable, but my time WITH them is even more so. I realize that. THIS SEASON IS FAST!! It will be over before I know it so I am doing my best to cherish my children every day and help my clients do the same through heirloom quality images and products.

So why a rebrand??

I wanted the outward appearance of Courtney Griffin Photography to reflect the changes I made to my business this year. I came back from maternity leave with a renewed vision and mission for my business. “My” photography became less about me and more about you. My goal is to help you remember whatever season you are in because life is fast and precious and each season SHOULD BE REMEMBERED. Beautiful images can help you do that.

I worked with Kelsea from Kindly by Kelsea to create my new brand. We worked together to curate a gorgeous mood board that reflected the spirit of Courtney Griffin Photography. We went back and forth to create a timeless, fresh logo with a warm and happy color palette. The submark and the logo for the lifestyle blog is an interwoven C and G with a heart. One of the goals of my photos is for people to feel the love of their family when they look at their images and the hint of hearts throughout this submark conveyed that perfectly. I loved this submark so much she turned it into one of my brand patterns. The other patterns incorporate nature and legacy (remember my story about climbing trees to see God’s light??). The rings of a tree trunk leave a legacy similar to the way each generation leaves a mark on the one before…this was the inspiration for the pink and rose gold pattern. When I first saw it I was blown away. It represents the heart of my brand in a tangible way.  And the fern pattern represents new life and creation.  So the three patterns of my brand represent life, legacy, and love – three things I am definitely about. 

Be blessed,
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  • JenniferJuly 17, 2019 - 10:38 am

    Gorgeous! I love your heart and passion in all things. ❤️ReplyCancel

  • Taylor LongJuly 17, 2019 - 10:46 am

    Courtney, I am so excited for you and your new branding! We have loved watching your business grow and change over the years! Praying it will continue to do the same for years to come! ReplyCancel

  • KarleeJuly 17, 2019 - 10:49 am

    Looks beautiful! Love the light too! ReplyCancel

  • Katie MuseJuly 17, 2019 - 10:56 am

    Love this! Such beautiful pictures! Congratulations!!ReplyCancel

  • CourtneyJuly 17, 2019 - 11:23 am

    So proud of you for following your dream!! ReplyCancel

  • Sarah McKinneyJuly 17, 2019 - 11:31 am

    Congratulations on the rebrand! I am so excited to see what you do next with your drive and talent!ReplyCancel

  • Kathryn LedetJuly 17, 2019 - 12:28 pm

    I absolutely LOVE the rebranding! Good job friend!ReplyCancel

  • KellyJuly 17, 2019 - 1:01 pm

    Beautiful work!!!! ReplyCancel

  • JenileaJuly 17, 2019 - 1:43 pm

    So awesome!  Very excited for you Courtney!ReplyCancel

  • Katie MowreyJuly 17, 2019 - 1:53 pm

    Congratulations Courtney! It all looks beautiful and awesome. I love the story and the new brand is great! ReplyCancel

  • SamanthaJuly 17, 2019 - 2:15 pm

    I love everything about this.  I can’t even put into words how much I cherish the moments you’ve captured.  You were made for great things!ReplyCancel

  • Holly FrazierJuly 17, 2019 - 2:49 pm

    Beautiful rebrand! I love the colors and love your work!!ReplyCancel

  • LexyJuly 17, 2019 - 3:01 pm

    Simply wonderful that you are following your dream of photography. All of your images are so captivating. ReplyCancel

  • JasmineJuly 17, 2019 - 4:25 pm

    I absolutely love your work and your rebranding! I can see your passion!ReplyCancel

  • Katie WilliamsJuly 17, 2019 - 6:40 pm

    This was written so beautifully! I love the new brand and what it stands for. You are an amazing mom and amazing photographer! I so look forward to capturing some of my families special moments with you!!!ReplyCancel

  • EmilyJuly 23, 2019 - 7:50 pm

    I love the look of the new brand! Your pictures are so beautiful and full of light!ReplyCancel

  • Stephanie YiJuly 23, 2019 - 10:07 pm

    Everything about this is so you!! It’s gorgeous! ReplyCancel

  • MeredithJuly 24, 2019 - 3:21 pm

    Beautifully written. My daughter is only 3.5 but has a love for taking photos, so the beginning of your story reminds me so much of her! ReplyCancel

  • RachelJuly 24, 2019 - 3:48 pm

    Beautiful rebrand!!ReplyCancel

  • GabyJuly 24, 2019 - 6:41 pm

    Wow. What a beautiful story! I hope I get the chance to work with you and have you capture my families sweet memories❤️ReplyCancel

  • Laura RedmanJuly 24, 2019 - 9:15 pm

    Such beautiful work! ReplyCancel

  • BaileyJuly 24, 2019 - 9:28 pm

    Beautiful photos!!ReplyCancel

  • Elizabeth FeldpauschJuly 24, 2019 - 9:29 pm

    It looks amazing! I love seeing moms chase their dreams and showing their littles what hard work looks like! ReplyCancel

  • AlexandraJuly 25, 2019 - 9:12 am

    Beautiful! Love this!!ReplyCancel

  • Allison WardroupJuly 25, 2019 - 11:36 am

    Gorgeous photos!!!ReplyCancel

  • LindsayJuly 26, 2019 - 2:22 am

    Beautiful ReplyCancel

Capturing special moments in time is my passion. I believe that even the simplest photos can make the most breathtaking art. I live in Houston, TX with my three children and my hunky husband. When I’m not helping my clients preserve their most precious moments, you can find me sipping on cold brew coffee, shopping on Amazon or taking a bike ride with family.


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